Team independence
Work gets done the same way whether the senior person is in the room or on holiday.
SOPs
4.6 / 5 G2 ratingTrusted by 5000+ sellers
The operating system behind consistent Amazon growth
Every task our specialists do runs from a written procedure, and many of those procedures are built straight into AutoPilot. That is how we onboard quickly, stay compliant and get the same result on the hundredth account as on the first. The playbooks below are the ones we publish.
4.6 / 5 G2 ratingTrusted by 5000+ sellers
Published playbooks
Read how we run accounts
Amazon Ads SOP
Campaign naming, structure, bid rules and the weekly review cadence AutoPilot was built around.
Read the SOPCampaign metrics guide
What every column in the campaign table means, from ACoS and CTR to EPC and IntelliScore, with good, caution and bad ranges.
Read the guideCampaign performance playbook
Spend share, sales share, the Efficiency Index and the Gap, with fast fixes and fast scale moves for each quadrant.
Read the playbookSearch term harvesting
How buyer search terms become exact, phrase and broad keywords, how themes are extracted and how negation works.
Read the guideRepricing playbook
Maximum sales versus maximum profit, guardrails, monitor-only mode and how to read P&L by price point.
Read the playbookBudgeting procedure
Scope, timeframe, cap and behaviour: how to enforce spend limits at account, portfolio, campaign or product level.
Read the procedureInventory-aware ads
Pause and resume thresholds, warm-up periods, hysteresis and edge cases for bundles and long lead times.
Read the guideCampaign creation
Performance Max, brand defense, competitor offense and custom structures, and how 20 products become 800 campaigns in one action.
Read the guideReview solicitation
Compliant, automated Request a Review timing inside Amazon's 5 to 30 day window.
Read the guide
Deeper programs
Training and libraries for teams
Brand management SOP library
Step-by-step procedures for advertising, SEO, catalog, design, inventory and account health, kept current with Amazon changes.
Ask about the libraryScaling academy
A structured program for brands moving from six to seven figures: what to do each quarter, in what order, with the SOPs attached.
Ask about the academyFree ebook: 19 proven ways to grow Amazon sales
The strategies we have used across almost 6,000 Amazon businesses to grow PPC and organic sales, conversion rate and order value.
Get the ebook
Why SOPs
What written procedures buy you
Faster onboarding
New hires and new accounts follow the checklist instead of reinventing it, so they are productive in days.
Compliance
Policy-sensitive steps such as review requests, claims and pricing changes carry their guardrails inside the procedure.
Information security
Access, permissions and off-boarding are procedures too, which is how account credentials stay safe.
Brand consistency
Creative, copy and tone follow the same guidelines on every ASIN and every marketplace.
Automation-ready
The best SOP is one a machine executes. Bidding, harvesting, negation, budgeting and inventory pausing all started as written procedures and now run inside AutoPilot.
Why AiHello
Procedures that run themselves
Many of our advertising procedures are built into AutoPilot as automations, so the nightly checks happen without anyone opening a spreadsheet. The published guides above describe exactly what the software does and why, which is also how we train new specialists.
- A named specialist who knows your catalog, margins and goals, with a call every two weeks
- AutoPilot handles bids, budgets, keywords, negatives and inventory-aware pausing 24/7
- A visual change log shows every adjustment with a timestamp and a reason
- Month to month, no long contracts: we earn the renewal with results
What sellers say
Profitable growth and nothing less
What used to take days of planning and execution now takes minutes with AiHello's campaign creator.
Eric FazioEcommerce manager
AiHello streamlines advertising, simplifying keyword optimization and budget management, ultimately saving time and money while boosting product rankings.
John EvansAmazon seller
AiHello's user-friendly PPC tools led to increased visibility, sales, and effortless campaign management. Highly recommended!
Arjun VermaMarketplace manager
FAQ
Frequently asked questions
Who are the SOPs for?
In-house Amazon teams, agencies and brand owners who want their account run to a standard rather than from memory. They assume Seller Central access and basic familiarity with advertising.
Are the published guides free?
Yes. Everything linked on this page is free to read. The full SOP library and the academy are paid programs for teams.
How much do the paid programs cost?
Pricing depends on team size and which products you need. Book a call and we will put a package together.
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Ready to grow on Amazon?
Talk to an AiHello expert about your goals. We will map the fastest route and show you what AutoPilot can automate from night one.