AiHello Feature Spotlight

Repricing for Sole Buy Box Winners

If you don’t control the Buy Box for a product, stop here. This module is built specifically for brands who are the sole Buy Box owner. If that’s you, read on,this is how you turn price into a lever for growth rather than a guessing game.

Open Repricer View Repricing Reports
Repricer Overview Screenshot
Repricer Overview: live status and performance at a glance

What Repricing Does

Repricing automatically adjusts your product’s price once per day to pursue your selected outcome. You choose the goal; the module executes consistently and shows you what worked with no hunches, just evidence.

Goal: Maximum Sales

Optimizes for more units sold. Useful when you’re aiming to capture market share, accelerate rank velocity, or clear inventory while maintaining control of the Buy Box.

Daily adjustment Evidence‑driven

Goal: Maximum Profit

Optimizes for contribution margin. The repricer moves toward price points historically associated with better profitability so you keep more per sale while sustaining velocity.

Daily adjustment Outcome‑oriented

How It Works (Plain English)

  • You pick the objective : either Maximum Sales or Maximum Profit.
  • We adjust price daily : a single, consistent change per day based on performance patterns.
  • You verify in reports : use visual charts and tables to manually confirm which price bands performed best.
Blunt truth: Random price changes waste margin and distort your data. Repricing wins by being disciplined and observable, same cadence, clean comparisons, clear outcomes.

Configuration (2 Minutes)

  1. Select Maximum Sales or Maximum Profit.
  2. Choose the products/SKUs where you own the Buy Box.
  3. Enable repricing. That’s it, daily adjustments begin.

You can switch goals later. Give each goal enough time to collect meaningful results before judging.

Repricer Overview Screenshot
Goal & Product Selection

Reports You Can Trust

The repricer ships with exhaustive reports so you can visually and manually verify the price points where performance was strongest. Think of it as your truth serum for pricing decisions.

Price Point Performance

Quickly see which price bands correlated with better sales or profitability for the chosen period.

Daily Change Log

A clear, auditable trail of each day’s price move alongside key outcomes so you always know what changed and why it mattered.

Repricer Overview Screenshot
Price point vs. performance (sales or profit)
Repricer Overview Screenshot
Daily repricing log
Important Limit: This module is only intended for products where you are the sole Buy Box winner. If other sellers rotate through your Buy Box, repricing can give you misleading signals and undermine profitability.

Best‑Practice Playbook

  • Commit to a window. Let a goal run long enough to gather clean data before switching.
  • Judge on outcomes, not feelings. Use the reports. Price bands with consistent wins deserve more time.
  • Watch inventory. If inventory is tight, consider pausing pre‑emptively to avoid stock‑outs while repricing is pushing sales.
  • Avoid knee‑jerk changes. One noisy day is not a trend.

FAQ

Do I have to change price multiple times per day?
No. Repricing adjusts once per day for clarity and clean attribution in your reports.
What if I don’t own the Buy Box?
Don’t enable repricing on that product. The signals won’t be reliable if the Buy Box rotates.
Can I verify which price worked best?
Yes. Use the Price Point Performance and Daily Change Log reports to manually confirm the winning ranges.
Ready when you are

Turn on Repricing

Pick your goal, select eligible SKUs, and let disciplined daily adjustments do the heavy lifting.

Open Repricer

Need help? Reply to this email or contact support at [email protected].