Spend breakdown
Where every dollar went by campaign type, match type, product and placement over the last 60 to 90 days.
PPC advertising audit
4.6 / 5 G2 ratingTrusted by 5000+ sellers
Find the ad spend that is not coming back
Most Amazon ad accounts carry a large share of spend on targets that never convert. A specialist audits your account at SKU and search-term level, shows where the money goes and gives you the fix list in order of impact. Our in-house data says more than half of sellers never get PPC under control; the audit shows you exactly why yours is not.
4.6 / 5 G2 ratingTrusted by 5000+ sellers
- 68%ACoS improvement for an electronics seller holding top search positions
- 4.3%true ACoS Buy Refreshed runs at after restructuring
- 7 daysfrom access to delivered audit
What we analyse
The audit, section by section
SKU-level performance
Which products earn their budget, which are subsidised by others and which should not be advertised at all.
Quadrants and Efficiency Index
Each campaign's share of spend against its share of sales. An Efficiency Index below 1 is underperforming the account; the Gap tells us by how much.
Keyword and target audit
Non-converting targets to negate, duplicated targets bidding against each other and converting search terms never promoted to exact.
Ad Map coverage
Every product mapped to its campaigns, exposing the gaps: no brand defense, no exact match, no competitor offense.
Fix list
Every finding becomes a step, ordered by expected impact, that your team or ours can execute.
Pricing
Per marketplace
Advertising audit
$500per marketplace
The full SKU-level audit with a written fix list and a walkthrough call.
- All sponsored ad types
- Search-term level analysis
- Prioritised action list
- Credited back if you move to managed PPC
The free strategy call on our homepage includes a shorter advertising review. Prices are placeholders mirroring the reference structure. Final AiHello pricing is confirmed before work begins.
Results
What audits led to
Each of these engagements began with an audit that found mixed targeting, unoptimised bids and budget in the wrong places.
Refurbished electronics
4.3%
true ACoS on $4.1M in sales
Buy Refreshed
A refurbished electronics brand with fluctuating SKUs and a declining market. Restructured campaigns and refined targeting delivered $4.1M in sales at a 4.3% true ACoS.
Read the case study
Health and household
87%
year-over-year sales growth
GOODONYA
Three SKUs in a crowded niche, stuck at a sales ceiling. Hybrid automation plus a specialist team rebuilt targeting, removed third-party sellers and refreshed the creative: $2.38M in sales at a 14% true ACoS.
Read the case study
Fitness and lifestyle, Amazon UK
+1,123%
sales growth
Sporteq Lifestyle
Stockouts, cash-flow pressure and 120 SKUs with no clear priority. Per-SKU unit economics, competitor ASIN targeting and AutoPilot turned it into +1,123% sales growth with ACoS down 14.6%.
Read the case study
After the audit
The fix list can run itself
Most audit findings are the same recurring problems: unharvested search terms, unnegated waste, budgets capped on winners and uncapped on losers, ads running on out-of-stock SKUs. AutoPilot's harvesting, ActionPulse, budgeting and ProductPulse modules exist to make those findings a one-time event.
- Harvest converting terms to exact, per SKU, automatically
- Negate clicks that never buy
- Cap spend by portfolio, campaign or product
- Pause ads before stockouts and resume with a warm-up
FAQ
Frequently asked questions
Is my budget being spent efficiently?
The audit answers this at search-term level: how much went to terms that converted, how much to terms that clicked but did not, and how much to terms that never earned a click at all.
Why are my CPCs or CTRs inconsistent?
Usually structure: the same keyword in several campaigns with different bids, auto campaigns competing with manual ones, or placements boosted without conversion data. The Quadrants view shows where.
Do you look at my listings too?
Yes, briefly. Ad performance cannot be judged without listing quality, so we flag ASINs whose Retail-Ready Score is capping the ads before any bid changes would help.
What happens after the audit?
You execute the list, or we do. If you move to managed advertising, the audit fee is credited to your first month.
What sellers say
Profitable growth and nothing less
AiHello's bid adjustments saved me thousands of dollars that would have otherwise been spent on bad keywords.
Luca FranciosiAmazon seller
AiHello's AI-driven campaign optimisation is truly remarkable. I've noticed a substantial reduction in wasted ad spend and a remarkable increase in sales.
Sofia MartinezAmazon seller
100s of new high quality keywords have been added to my campaigns since I've started using AiHello 3 months ago.
Kye GomezMarketplace manager
Why AiHello
Software and experts, not one or the other
Most agencies sell hours. Most tools sell dashboards. AiHello pairs a dedicated specialist with AutoPilot, the automation engine that makes thousands of bid, budget and keyword decisions every night, so the humans on your account spend their time on strategy instead of spreadsheets. Across our managed accounts that model has lifted sales by about 20% while bringing ACoS down by about 30% over time.
- A named specialist who knows your catalog, margins and goals, with a call every two weeks
- AutoPilot handles bids, budgets, keywords, negatives and inventory-aware pausing 24/7
- A visual change log shows every adjustment with a timestamp and a reason
- Month to month, no long contracts: we earn the renewal with results
Related services
Keep exploring
Ready to grow on Amazon?
Talk to an AiHello expert about your goals. We will map the fastest route and show you what AutoPilot can automate from night one.