Thin margins
Unsegmented ad spend eats the margin before the product reaches the customer.
Category expertise: Consumer packaged goods
4.6 / 5 G2 ratingTrusted by 5000+ sellers
Protect thin margins while you grow
CPG brands live on small margins and big volumes. On Amazon that means advertising that pays back at the SKU level, organic rank that reduces dependence on ads, pricing that is tested rather than guessed, and inventory discipline that never lets a stockout erase Subscribe & Save momentum.
4.6 / 5 G2 ratingTrusted by 5000+ sellers
- $500Kmonthly revenue for a coffee brand, launch to market leader in 12 months
- 42%higher order value for a home goods seller with automated bundling
- 89%time saved on routine ads work, PetPal Supplies
Category challenges
What makes CPG hard
Falling organic rank
Competitive categories punish any listing that stops earning conversions.
Stockouts
An out-of-stock week resets rank and cancels Subscribe & Save subscriptions.
Compliance gaps
Labelling, claims and category rules slow catalog expansion and suppress listings.
Our playbook
How we grow CPG brands
- Margin-first PPC with segmented, bid-controlled campaigns per SKU
- Search-term harvesting and negation that move budget to profitable terms nightly
- Budget caps by portfolio, campaign or product so launches never overrun
- Semantic SEO and compliance across the full catalog
- Pre-launch listing audits so new items index correctly from day one
- Subscribe & Save enrolment, pricing and inventory strategy
- Repricing toward maximum profit with P&L by price point
- Inventory threshold monitoring and reorder timing with ProductPulse
Powered by AutoPilot
Automation that protects margin
Every managed engagement runs on AiHello's own platform, the same software 5000+ sellers use. These are the modules this service leans on.
Budgeting
Caps spend for a period at account, portfolio, campaign or product level and either alerts you or pauses ads when the cap is hit.
Repricing
Tests price points daily toward maximum sales or maximum profit inside your min and max guardrails, with P&L by price so you can verify the sweet spot.
ProductPulse inventory-aware ads
Pauses ads when a SKU drops below your stock threshold and resumes them, with an optional warm-up, when inventory recovers.
ActionPulse negation
Finds search terms that click without buying and negates them automatically, so spend flows to proven intent.
How we work
The same discipline, tuned to your category
01
Audit
Catalog, compliance, advertising and inventory reviewed against the specific rules and rhythms of your category, scored across 75 points.
02
Roadmap
A 90-day plan ranked by revenue impact, with the category-specific fixes first and unit economics set per SKU.
03
Execute
Listings, creative and campaigns rebuilt while AutoPilot takes over the nightly bid, budget, harvesting and inventory-aware work.
04
Compound
Weekly reporting and calls every two weeks keep ads, inventory and content aligned to your seasonal calendar.
Results
Packaged goods that grew
A coffee brand we work with reached $500K in monthly revenue inside twelve months of launch. These two published studies show the same model on a beverage brand and a pet supplies brand.
Health and household
87%
year-over-year sales growth
GOODONYA
Three SKUs in a crowded niche, stuck at a sales ceiling. Hybrid automation plus a specialist team rebuilt targeting, removed third-party sellers and refreshed the creative: $2.38M in sales at a 14% true ACoS.
Read the case study
Pet supplies
89%
of routine ads work automated
PetPal Supplies
Automating routine bid, keyword and budget tasks freed the team to focus on strategic growth instead of spreadsheets.
Read the case study
Why AiHello
Before and after, in your own dashboard
Every CPG engagement starts with a baseline snapshot of sales, ad spend and ACoS, and your dashboard shows the before and after as the plan takes hold. The repricing module adds P&L by price point so pricing decisions are evidence, not hunches. No slide decks, just the numbers.
- A named specialist who knows your catalog, margins and goals, with a call every two weeks
- AutoPilot handles bids, budgets, keywords, negatives and inventory-aware pausing 24/7
- A visual change log shows every adjustment with a timestamp and a reason
- Month to month, no long contracts: we earn the renewal with results
What sellers say
Profitable growth and nothing less
AiHello's bid adjustments saved me thousands of dollars that would have otherwise been spent on bad keywords.
Luca FranciosiAmazon seller
AiHello streamlines advertising, simplifying keyword optimization and budget management, ultimately saving time and money while boosting product rankings.
John EvansAmazon seller
100s of new high quality keywords have been added to my campaigns since I've started using AiHello 3 months ago.
Kye GomezMarketplace manager
FAQ
Frequently asked questions
What does CPG brand management cover?
PPC, SEO, listing optimisation, Subscribe & Save, repricing, compliance audits and catalog expansion, run by one specialist with AutoPilot handling the nightly work.
How do you lower ACoS without losing sales?
We audit waste, rebuild campaigns to margin targets per SKU and let AutoPilot shift budget to the terms that convert. Sales usually hold or grow because the same spend reaches better traffic.
How do you protect Subscribe & Save?
By monitoring stock and reorder timing with ProductPulse and aligning inventory with advertising and organic rank, so promotions never outrun supply.
How do you handle compliance?
Ingredient claims, labelling and restricted content are reviewed before a listing goes live and re-audited whenever Amazon changes its rules.
Services
What a category engagement draws on
Brands that grow with AiHello
More categories
Keep exploring
Ready to grow on Amazon?
Talk to an AiHello expert about your goals. We will map the fastest route and show you what AutoPilot can automate from night one.