Catalog complexity
Hundreds of SKUs with specifications shoppers filter on, and every missing attribute is a lost impression.
Category expertise: Hard line goods
4.6 / 5 G2 ratingTrusted by 5000+ sellers
Scale a complex catalog in a competitive market
Tools, lighting, automotive, sporting goods, electronics: hundreds of SKUs, considered purchases and competitors who copy your listing by lunchtime. Hardline brands need catalog architecture, brand protection and advertising that respects durable-goods margins. HLO Lighting runs 973 SKUs at a 9% true ACoS; Buy Refreshed sells $4.1M of electronics at 4.3%.
4.6 / 5 G2 ratingTrusted by 5000+ sellers
- $2.5Msales this year
- 25%YoY growth
- 9%true ACoS
Category challenges
What makes hardline hard
Ad costs versus margin
Durable goods sell once per customer, so acquisition cost has to be right on the first order.
Low review velocity
Longer purchase cycles mean fewer reviews, and shoppers compare several listings before buying.
Hijackers and counterfeits
Popular hardline ASINs attract unauthorised sellers, Buy Box theft and knock-offs.
Suppression
Hazmat flags, battery rules and safety documentation requests take listings down.
Seasonality
Tools, sporting goods and home improvement each have peaks that inventory and ads have to anticipate.
Our playbook
How we grow hardline brands
- Catalog audit of every ASIN, then a roadmap prioritised by revenue
- Segmented, bid-controlled campaigns across Sponsored Products, Brands and Display, built by Campaign Creator
- Catalog SEO and attribute completeness so filters find you
- A+ content and comparison charts built for considered purchases
- Automated, compliant review solicitation plus Vine for launches
- ProductPulse so best sellers never run ads into a stockout while slow SKUs eat budget
- Daily monitoring with documented takedowns of unauthorised sellers
- Seasonal inventory and advertising calendars by subcategory
Results
Hardline results
A 973-SKU lighting catalog and a refurbished electronics brand. Both ran into the same problem: budget on the wrong SKUs. Both run single-digit true ACoS now.
Tools and home improvement
25%
year-over-year growth at a 9% true ACoS
HLO Lighting
Best sellers were running out of stock while slow SKUs ate the budget. Inventory-aware ads, SEO and refreshed branding across 973 SKUs produced 25% growth at a 9% true ACoS.
Read the case study
Refurbished electronics
4.3%
true ACoS on $4.1M in sales
Buy Refreshed
A refurbished electronics brand with fluctuating SKUs and a declining market. Restructured campaigns and refined targeting delivered $4.1M in sales at a 4.3% true ACoS.
Read the case study
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Automation for big catalogs
Every managed engagement runs on AiHello's own platform, the same software 5000+ sellers use. These are the modules this service leans on.
Campaign Creator
Select products, marketplaces, target ACoS and budget; AiHello builds complete Performance Max, brand defense and competitor offense structures in one click.
ProductPulse inventory-aware ads
Pauses ads when a SKU drops below your stock threshold and resumes them, with an optional warm-up, when inventory recovers.
Ad Map
Shows every campaign tied to each product and what is missing, such as no brand defense or no exact match coverage.
Automated review solicitation
Triggers Amazon's Request a Review for every eligible order about five days after delivery, inside Amazon's window and policy.
How we work
The same discipline, tuned to your category
01
Audit
Catalog, compliance, advertising and inventory reviewed against the specific rules and rhythms of your category, scored across 75 points.
02
Roadmap
A 90-day plan ranked by revenue impact, with the category-specific fixes first and unit economics set per SKU.
03
Execute
Listings, creative and campaigns rebuilt while AutoPilot takes over the nightly bid, budget, harvesting and inventory-aware work.
04
Compound
Weekly reporting and calls every two weeks keep ads, inventory and content aligned to your seasonal calendar.
Why AiHello
HLO Lighting: demand was never the problem
The audit showed high-performing lighting products running out of stock while slower SKUs kept consuming ad budget. We rebalanced: improved branding, optimised SEO, refined targeting and let AutoPilot pause and resume ads with inventory. $2.5M in sales, 25% growth and a 9% true ACoS across 973 SKUs.
- Inventory-aware ads across every SKU
- Branding and SEO refreshed on the revenue leaders
- Nightly automation so the human team works the roadmap, not the bids
What sellers say
Profitable growth and nothing less
AiHello's bid adjustments saved me thousands of dollars that would have otherwise been spent on bad keywords.
Luca FranciosiAmazon seller
100s of new high quality keywords have been added to my campaigns since I've started using AiHello 3 months ago.
Kye GomezMarketplace manager
Having 1 on 1 guidance from the team over at AiHello has been crucial for growing my sales past $2 million.
Michael GreeneAmazon seller
FAQ
Frequently asked questions
What does hardline brand management include?
PPC, SEO, listing optimisation, catalog compliance, brand protection and seasonal inventory planning, managed as one program.
How do you handle hundreds of SKUs?
We audit every ASIN, then work a roadmap that starts with the top-revenue SKUs while AutoPilot keeps the long tail optimised automatically. Crazy Bros Tees runs more than 22,000 SKUs this way.
How do you deal with hijackers?
Daily monitoring, test buys where needed, Brand Registry reports and escalation paths that remove unauthorised sellers quickly and keep records for repeat offenders.
How do you plan for seasonality?
Inventory orders, creative and budgets follow a calendar built from your sales history and category trends, so stock and ads peak together.
Services
What a category engagement draws on
Brands that grow with AiHello
More categories
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Ready to grow on Amazon?
Talk to an AiHello expert about your goals. We will map the fastest route and show you what AutoPilot can automate from night one.