Retargeting
Bring back shoppers who viewed your detail pages or added to cart without buying. Usually the highest return and where every program starts.
Amazon DSP
4.6 / 5 G2 ratingTrusted by 5000+ sellers
Reach shoppers before they search
Amazon DSP puts your display, video and audio ads in front of the right audiences on and off Amazon. We plan, build and optimise full-funnel DSP programs and coordinate them with the sponsored ads AutoPilot already runs, so the two never compete for the same shopper.
4.6 / 5 G2 ratingTrusted by 5000+ sellers
- 5000+sellers trust AiHello
- 4.6 / 5G2 rating
- $2 billion+in sales driven for sellers
Campaign types
Four plays, one funnel
Repurchase
Remind past buyers when they are due to reorder. Built for consumables, supplements and anything with a usage cycle.
Contextual and competitor
Appear on competitor detail pages and category content where shoppers are actively comparing options.
Awareness
In-market and lifestyle audiences across Amazon properties, Fire TV, Twitch and third-party sites, with new-to-brand tracking.
Eligibility
Is DSP right for you yet?
DSP rewards brands that already convert. Buy Refreshed earned its 4.3% true ACoS on sponsored ads first; that is the kind of base DSP builds on. Before we recommend it we check for:
- Consistent sales and profitable Sponsored Products campaigns
- Enough detail-page traffic to build retargeting audiences
- Reliable inventory for the next 90 days
- Margin that can absorb CPM-based media costs
- Creative assets, or the budget to produce them
- A category where DSP audiences are allowed
Timeline
The first eight weeks
01
Week 1: setup
Audiences, pixels, creative approval, frequency caps and new-to-brand exclusions configured.
02
Weeks 2 to 3: expand
Retargeting proves out first, then repurchase and contextual lines open with A/B tested creative.
03
Weeks 3 to 6: refresh
Creative is refreshed, video is introduced where it earns its CPM, and under-performing audiences are cut.
04
Weeks 4 to 8: scale
Budget shifts to the lines beating their ROAS targets. Monthly AMC reporting shows DSP-assisted and new-to-brand sales.
Budgets
What a DSP program costs
Media is prepaid and invoiced separately from your Seller Central ad spend. Management is a flat monthly fee that scales with budget.
Retargeting only
From $5,000media per month
A single retargeting and repurchase program for brands testing DSP for the first time.
- Flat management fee
- Monthly AMC report
- No fixed contract term
Full funnel
$10,000 to $15,000media plus management per month
All four campaign types with creative refreshes, video and a dedicated Slack channel.
- Retargeting, repurchase, contextual, awareness
- Creative testing and video
- Dedicated Slack channel
- Sponsored ads coordination included
Creative production is quoted separately. Figures are placeholders mirroring the reference structure.
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Why the same team should run search and DSP
The unified targeting report shows every keyword, ASIN and placement across sponsored ads and DSP in one place, so overlap is visible and budgets are set once.
Unified targeting report
Every keyword, ASIN target and placement across campaigns in one view, so you know exactly what is moving the business.
AutoPilot bidding
Raises and lowers bids every day toward your target ACoS, reacting to hourly and daily trends, with every change logged with its reason.
Budgeting
Caps spend for a period at account, portfolio, campaign or product level and either alerts you or pauses ads when the cap is hit.
Results
Brands with the base DSP needs
Profitable sponsored ads come first. These accounts have the conversion data, inventory stability and margin that make upper-funnel spend pay back.
Refurbished electronics
4.3%
true ACoS on $4.1M in sales
Buy Refreshed
A refurbished electronics brand with fluctuating SKUs and a declining market. Restructured campaigns and refined targeting delivered $4.1M in sales at a 4.3% true ACoS.
Read the case study
Health and household
87%
year-over-year sales growth
GOODONYA
Three SKUs in a crowded niche, stuck at a sales ceiling. Hybrid automation plus a specialist team rebuilt targeting, removed third-party sellers and refreshed the creative: $2.38M in sales at a 14% true ACoS.
Read the case study
FAQ
Frequently asked questions
How is DSP different from Sponsored Display?
Sponsored Display is a simplified, self-serve slice of the same inventory with limited audience control. DSP gives you full audience building, frequency control, off-Amazon placements, video and audio formats and Amazon Marketing Cloud reporting.
What return should I expect?
Retargeting and repurchase lines return the most, contextual and awareness the least in direct attribution. We set a blended ROAS target in the first 30 to 60 days and measure the halo on organic and sponsored sales through AMC rather than judging each line alone.
Do I need Brand Registry or Vendor Central?
DSP is available to sellers and vendors. Brand Registry is strongly recommended for creative options and brand-safety controls.
How is billing handled?
Media is prepaid to Amazon through our DSP seat and invoiced with the management fee. There is no long-term contract; programs can pause with 30 days notice.
Will DSP cannibalise my sponsored ads?
Not when the same team runs both. We exclude recent purchasers, cap frequency and read AMC overlap reports so DSP adds new shoppers rather than paying twice for the same ones.
What sellers say
Profitable growth and nothing less
AiHello's AI-driven campaign optimisation is truly remarkable. I've noticed a substantial reduction in wasted ad spend and a remarkable increase in sales.
Sofia MartinezAmazon seller
AiHello's bid adjustments saved me thousands of dollars that would have otherwise been spent on bad keywords.
Luca FranciosiAmazon seller
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