Audience and competitor research
Who buys, what they compare you against and where there is room to look different on the shelf.
Brand guidelines
4.6 / 5 G2 ratingTrusted by 5000+ sellers
Stop blending in. Build a brand shoppers recognise
A brand guideline document is the rulebook for everything you publish: logo usage, colours, type, imagery, tone and the mistakes to avoid. It is how multi-product catalogs stay coherent, how a 22,000-SKU store like Crazy Bros Tees keeps one look, and how freelancers stop guessing.
4.6 / 5 G2 ratingTrusted by 5000+ sellers
- 5000+sellers trust AiHello
- 4.6 / 5G2 rating
- $2 billion+in sales driven for sellers
What's included
Everything a designer needs to get it right
Logo system
Primary and secondary marks, clear space, minimum sizes, backgrounds and misuse examples.
Colour palette
Primary and secondary colours with HEX, RGB and CMYK values and rules for pairing them.
Typography
Typefaces, hierarchy and spacing rules for headlines, body and infographics.
Imagery and iconography
Photography style, filters, crops, icon set and how lifestyle images should feel, aligned with our photography studio if we shoot for you.
Voice and tone
How the brand speaks in bullets, A+ copy, storefront headlines and customer messages, with examples.
Application examples
The guidelines applied to listing images, A+ modules, storefront banners, packaging and social profiles.
Usage restrictions
What third parties, resellers and co-branding partners may and may not do with your assets.
Deliverables
A compiled PDF, editable source files and a short training session for your team or agency.
Process
From questionnaire to rulebook
01
Intake
A questionnaire covering your story, audience, values, competitors and existing assets.
02
Research and definition
We analyse the category and define the core elements: logo, colour, type and imagery direction.
03
Design the system
Each element is designed and documented with rules, examples and misuse cases.
04
Review and hand-off
You approve the document, we deliver files and templates and walk your team through it.
Packages
Essential or Professional
Essential
$2,000one-time
The starter rulebook for a single product line.
- Audience and trend research
- Logo design or refinement with variations
- Primary colours and typeface
- Starter imagery and iconography direction
- Tone examples and usage rules
- Compiled PDF plus source files
Professional
$3,000one-time
For catalogs with several lines, channels or outside designers.
- Everything in Essential
- Competitor research
- Advanced logo rules and clear space
- Secondary colours, typefaces and hierarchy
- Photography, filter and image-type rules
- Voice guidelines by scenario
- Print and digital application demos
- Co-branding and third-party rules
- Social profile assets
Prices are placeholders mirroring the reference structure. Final AiHello pricing is confirmed before work begins.
Results
Consistency at two very different scales
A three-SKU beverage brand and a 22,000-SKU apparel catalog. Guidelines are what let creative scale without drifting.
Clothing
22,203
SKUs managed at a 16% true ACoS
Crazy Bros Tees
More than 22,000 apparel SKUs with thin margins and rising ad costs. AutoPilot handles every variation nightly while the team protects margin: $2.23M in sales at a 16% true ACoS.
Read the case study
Health and household
87%
year-over-year sales growth
GOODONYA
Three SKUs in a crowded niche, stuck at a sales ceiling. Hybrid automation plus a specialist team rebuilt targeting, removed third-party sellers and refreshed the creative: $2.38M in sales at a 14% true ACoS.
Read the case study
FAQ
Frequently asked questions
Do I need brand guidelines if I only sell on Amazon?
If you have more than a handful of ASINs, or more than one person making creative, yes. Guidelines are what keep the fortieth infographic looking like the first.
What do you need from me to start?
The intake questionnaire, any existing logo and packaging files, and examples of brands whose look you admire or want to avoid.
Essential or Professional?
Essential suits a single product line sold mainly on Amazon. Professional is for multi-line catalogs, brands selling across channels including Walmart, and anyone briefing outside designers regularly.
How long does it take?
Essential is typically two to three weeks from intake, Professional three to four, depending on how quickly feedback comes back.
Why AiHello
Software and experts, not one or the other
Most agencies sell hours. Most tools sell dashboards. AiHello pairs a dedicated specialist with AutoPilot, the automation engine that makes thousands of bid, budget and keyword decisions every night, so the humans on your account spend their time on strategy instead of spreadsheets. Across our managed accounts that model has lifted sales by about 20% while bringing ACoS down by about 30% over time.
- A named specialist who knows your catalog, margins and goals, with a call every two weeks
- AutoPilot handles bids, budgets, keywords, negatives and inventory-aware pausing 24/7
- A visual change log shows every adjustment with a timestamp and a reason
- Month to month, no long contracts: we earn the renewal with results
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Ready to grow on Amazon?
Talk to an AiHello expert about your goals. We will map the fastest route and show you what AutoPilot can automate from night one.