Walmart advertising audit

Cut wasted Walmart ad spend and raise ROAS

Walmart Connect is a less crowded auction than Amazon, which makes structural mistakes more expensive, not less. A specialist reviews every campaign, keyword and placement and gives you the fix list in order. For Buy Refreshed, restructuring took ROAS from 0.87 to 11.63 and CPC from $1.79 to $0.32.

4.6 / 5 G2 ratingTrusted by 5000+ sellers
Advertising performance before and after optimisation
  • 0.87 to 11.63ROAS for Buy Refreshed on Walmart after restructuring
  • $1.79 to $0.32CPC over the same four months
  • ~50%lower advertising costs on Walmart than Amazon, on average
What we analyse

The full campaign review

  • Campaign structure and segmentation by category and priority tier
  • SKU and item-level performance
  • Ad spend breakdown and efficiency
  • Keyword and targeting audit: waste and gaps
  • Ad type and placement coverage
  • CPC, impression, click and conversion trends on 60, 30 and 14-day lenses
  • Bid, budget and ROAS audit
  • Creative review: titles, images and copy against Listing Quality Score
  • Competitor benchmarking
  • Step-by-step optimisation plan
Pricing

One flat fee

Prices are placeholders mirroring the reference structure. Final AiHello pricing is confirmed before work begins.

Why Walmart now

A big audience and a thin field

The numbers that make Walmart the obvious second marketplace for an Amazon brand.

  • Around 400 million shoppers visit Walmart online every month, with fewer than 33,000 active sellers competing for them.
  • Walmart advertising costs run roughly half of Amazon's, so the same budget buys more clicks.
  • Nine in ten Americans live within ten miles of a Walmart, and many shop online before picking up in store.
  • Listing Quality Score, ACoS adherence and conversion rate are the three metrics our Walmart plan is built around
  • AutoPilot runs Walmart Connect campaigns with the same nightly automation as Amazon
FAQ

Frequently asked questions

Is my budget split correctly across Sponsored Products and Sponsored Brands?

The audit shows return by ad type and recommends the split based on your margins and where you have the creative to compete.

Why are my CPC, CTR and conversion rates inconsistent?

Usually targeting overlap, weak listing content on advertised items or placements boosted without data. We show which.

Do you review the listings too?

Yes. Advertised items with weak content are flagged because no bid change fixes a page that does not convert.

Can AutoPilot run Walmart ads afterwards?

Yes. AutoPilot manages Walmart Connect campaigns with the same nightly bid and budget automation it applies on Amazon, and both are reported in one dashboard.

AiHello AutoPilot dashboard with automated bid decisions
Why AiHello

Software and experts, not one or the other

Most agencies sell hours. Most tools sell dashboards. AiHello pairs a dedicated specialist with AutoPilot, the automation engine that makes thousands of bid, budget and keyword decisions every night, so the humans on your account spend their time on strategy instead of spreadsheets. Across our managed accounts that model has lifted sales by about 20% while bringing ACoS down by about 30% over time.

  • A named specialist who knows your catalog, margins and goals, with a call every two weeks
  • AutoPilot handles bids, budgets, keywords, negatives and inventory-aware pausing 24/7
  • A visual change log shows every adjustment with a timestamp and a reason
  • Month to month, no long contracts: we earn the renewal with results
See how AutoPilot works

Ready to grow on Amazon?

Talk to an AiHello expert about your goals. We will map the fastest route and show you what AutoPilot can automate from night one.