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Walmart Case Study

How AiHello increased sales by 760%

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The problem

Company

The brand is Buy Refreshed, specializing in digital and electronic products.

Context

Buy Refreshed, a brand specializing in digital and electronic products, began selling on Walmart with an initial GMV of about $30K.

Problem statement

Buy Refreshed entered Walmart with modest sales and low ad efficiency, needing structured management to scale.

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Challenges deep-dive

Challenge 1

High CPCs

Advertising costs were inefficient, limiting returns.

Challenge 2

Low Sales

Campaigns were not optimized to drive profitable sales.

Challenge 3

Limited Traction

Early Walmart presence generated only modest revenue.

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Solution

AiHello Account Management

  • Account Audit & Optimization
  • PPC Restructuring
  • Data-Driven Scaling

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Implementation

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1st Week

  • Audit
  • Listings
  • Pricing

2nd Week

  • PPC Setup
  • Segmentation
  • Baselines

3rd Week

  • Optimization
  • A/B Testing
  • Keywords

4th Week

  • Scaling
  • Expansion
  • Promotions

5th Week

  • Review
  • Data
  • Long-Term Strategy

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Impact

760% Sales Increase

max growth

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Pre-Management Performance�

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  • GMV: $30K

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  • Orders: 317

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  • Units Sold: 299

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  • AUR: $100.63

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  • ROAS: 0.87

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  • CPC: $1.79

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  • PPC Sales: $4.5K

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First 2 Months of Management

  • GMV: $87K

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  • Orders: 925

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  • Units Sold: 859

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  • AUR: $102.26

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  • ROAS: 6.66

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  • CPC: $0.48

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  • PPC Sales: $53K

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Growth Momentum (Months 3 & 4)

  • GMV: $258K

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  • Orders: 2,595

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  • Units Sold: 2,309

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  • AUR: $111.56

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  • ROAS: 11.63

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  • CPC: $0.32

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  • PPC Sales: $132K

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Performance Progression: Before vs After vs Scaling

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Key Narrative: Growth and Efficiency at Scale

In the first two months before management, Walmart performance was modest with about $30K GMV and a ROAS of 0.87. This showed the channel’s potential but highlighted inefficiencies in advertising and sales execution.

With structured account management and a clear PPC strategy, performance accelerated quickly:

First 2 Months of Management: GMV nearly tripled to $87K, while ROAS improved from $0.87 to $6.66, driven by optimized listings, campaign restructuring, and better bid control.

3rd and 4th Month (Scaling Phase): GMV grew to $258K, an 8.5x increase over baseline, while ROAS reached $11.63, proving growth was both rapid and efficient.

Key Insight: Walmart, when managed strategically, can deliver both scalable sales volume and superior ad efficiency, making it a high ROI secondary marketplace for sellers.

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