Low switching costs
A shopper who cannot find you reorders the competitor, so availability and rank matter more than anywhere else.
Category expertise: Consumables
4.6 / 5 G2 ratingTrusted by 5000+ sellers
Turn first orders into repeat orders
Consumables win on retention. The brands that grow are the ones that buy the first order efficiently, convert it into Subscribe & Save and never let a labelling error or stockout break the reorder cycle. GOODONYA did it with three SKUs: $2.38M in sales, 87% growth, 14% true ACoS.
4.6 / 5 G2 ratingTrusted by 5000+ sellers
- $2.38Msales in one year
- 87%YoY growth
- 14%true ACoS
Category challenges
What makes consumables hard
Strict compliance
Labelling, ingredients, allergens and expiry rules all trigger suppression when they slip.
Rising CPCs
Grocery and pet search terms are expensive, which only pays back over a customer lifetime, not a single order.
Suppression
Restricted ingredients and non-compliant claims take listings down with little warning.
Retail brands learning Amazon
Brands strong in stores often arrive with listings built for a shelf, not a search engine.
No retention plan
Sales plateau when every month starts from zero because nothing encourages the reorder.
Our playbook
How we grow consumable brands
- PPC built around reorder cycles and high-intent terms, managed to TACoS by AutoPilot
- Compliant, keyword-rich copy and backend attributes
- Subscribe & Save enrolment, discount tiers and reorder triggers
- Promotions and coupons designed to seed the first order
- Full catalog compliance audits before and after launch
- Suppression diagnosis and recovery with root-cause fixes
- ProductPulse pauses ads before a stockout breaks the reorder cycle
- Repricing toward maximum sales during launches and maximum profit once rank is held
Results
Consumables results
A three-SKU health and household brand that broke through a sales ceiling, and a pet supplies brand that automated 89% of its routine ads work.
Health and household
87%
year-over-year sales growth
GOODONYA
Three SKUs in a crowded niche, stuck at a sales ceiling. Hybrid automation plus a specialist team rebuilt targeting, removed third-party sellers and refreshed the creative: $2.38M in sales at a 14% true ACoS.
Read the case study
Pet supplies
89%
of routine ads work automated
PetPal Supplies
Automating routine bid, keyword and budget tasks freed the team to focus on strategic growth instead of spreadsheets.
Read the case study
Powered by AutoPilot
Automation built for reorder businesses
Every managed engagement runs on AiHello's own platform, the same software 5000+ sellers use. These are the modules this service leans on.
ProductPulse inventory-aware ads
Pauses ads when a SKU drops below your stock threshold and resumes them, with an optional warm-up, when inventory recovers.
Repricing
Tests price points daily toward maximum sales or maximum profit inside your min and max guardrails, with P&L by price so you can verify the sweet spot.
Search term harvesting
Promotes search terms that cross your sales threshold into exact, phrase or broad ad groups per SKU, and negates them in the source campaign.
AutoPilot bidding
Raises and lowers bids every day toward your target ACoS, reacting to hourly and daily trends, with every change logged with its reason.
How we work
The same discipline, tuned to your category
01
Audit
Catalog, compliance, advertising and inventory reviewed against the specific rules and rhythms of your category, scored across 75 points.
02
Roadmap
A 90-day plan ranked by revenue impact, with the category-specific fixes first and unit economics set per SKU.
03
Execute
Listings, creative and campaigns rebuilt while AutoPilot takes over the nightly bid, budget, harvesting and inventory-aware work.
04
Compound
Weekly reporting and calls every two weeks keep ads, inventory and content aligned to your seasonal calendar.
Why AiHello
GOODONYA: three SKUs, $2.38M
GOODONYA came to AiHello unable to grow past a ceiling in a highly competitive niche. The audit found mixed targeting, rising ACoS and third-party sellers on the listings. Hybrid automation plus a specialist team rebuilt the foundation, directed every dollar toward high-intent placements and scaled strategically: $2.38M in sales in one year, 87% growth, 70,586 units at a 14% true ACoS.
- Cleaned targeting and removed third-party sellers
- Improved branding and listing optimization
- Catalog strategy for a small, high-velocity range
- AutoPilot optimising bids and budgets every night
What sellers say
Profitable growth and nothing less
AiHello helped me completely take my mind off PPC and grow my business 75% year over year. It's mind boggling.
Adrian WongSeven-figure private label seller
AiHello's bid adjustments saved me thousands of dollars that would have otherwise been spent on bad keywords.
Luca FranciosiAmazon seller
AiHello streamlines advertising, simplifying keyword optimization and budget management, ultimately saving time and money while boosting product rankings.
John EvansAmazon seller
FAQ
Frequently asked questions
How do you scale a consumables brand?
With a listing, PPC and retention plan built for repeat purchase: efficient first-order acquisition, Subscribe & Save conversion and inventory that never breaks the cycle.
We are a retail CPG brand new to Amazon. Where do we start?
With category rules, listing setup and positioning on day one. We handle compliance, catalog structure and launch advertising so the first impression is right.
Our Subscribe & Save numbers are flat. What do you do?
We audit enrolment, discount levels, listing content and reorder triggers, then restructure the program and the messaging around it.
How do you handle suppressed listings?
We identify the exact trigger, fix it, get the listing reinstated and audit the rest of the catalog so the same issue does not repeat. ProductPulse pauses the ads while the listing is down.
Services
What a category engagement draws on
Brands that grow with AiHello
More categories
Keep exploring
Ready to grow on Amazon?
Talk to an AiHello expert about your goals. We will map the fastest route and show you what AutoPilot can automate from night one.