High return rates
Fit and fabric surprises drive returns that eat margin and hurt account health.
Category expertise: Soft line goods
4.6 / 5 G2 ratingTrusted by 5000+ sellers
Apparel, footwear and textiles that fit the algorithm
Softlines live and die by variations: sizes, colours, fits and the returns that follow when a listing sets the wrong expectation. We build catalogs that index, images and size guides that cut returns, and advertising that follows the seasons. Crazy Bros Tees runs 22,203 SKUs on this model at a 16% true ACoS.
4.6 / 5 G2 ratingTrusted by 5000+ sellers
- 22,203active SKUs
- $2.23Msales in 12 months
- 16%true ACoS
Category challenges
What makes softlines hard
Variation errors
Size and colour children get suppressed or split, and the parent loses its reviews.
Rising ACoS
Broad apparel terms are expensive and convert very differently by size and season.
Seasonal demand gaps
Inventory and ads have to anticipate the season, not react to it.
Saturation
Thousands of similar listings make imagery and brand the only durable differentiators.
Size expectations
Without accurate size guides and on-model images, the listing sells the wrong size.
Our playbook
How we grow softline brands
- Advertising built around seasonal peaks and variation performance, automated across every child ASIN
- Variation-catalog SEO so every size and colour indexes
- Size guides, fit notes and image stacks that set accurate expectations
- Flat-lay and ghost-mannequin photography from our studio for consistency across hundreds of SKUs
- A+ content and brand story that build the brand, not just the product
- Variation audits and rebuilds
- Daily brand-health monitoring: catalog, keyword rank and brand integrity
- Merch on Demand for print-on-demand ranges with zero inventory
Results
Softline and lifestyle results
A 22,000-SKU apparel store and a UK fitness and lifestyle brand with 120 SKUs. Variation scale and seasonality handled by automation.
Clothing
22,203
SKUs managed at a 16% true ACoS
Crazy Bros Tees
More than 22,000 apparel SKUs with thin margins and rising ad costs. AutoPilot handles every variation nightly while the team protects margin: $2.23M in sales at a 16% true ACoS.
Read the case study
Fitness and lifestyle, Amazon UK
+1,123%
sales growth
Sporteq Lifestyle
Stockouts, cash-flow pressure and 120 SKUs with no clear priority. Per-SKU unit economics, competitor ASIN targeting and AutoPilot turned it into +1,123% sales growth with ACoS down 14.6%.
Read the case study
Powered by AutoPilot
Automation that scales to every variation
Every managed engagement runs on AiHello's own platform, the same software 5000+ sellers use. These are the modules this service leans on.
AutoPilot bidding
Raises and lowers bids every day toward your target ACoS, reacting to hourly and daily trends, with every change logged with its reason.
Search term harvesting
Promotes search terms that cross your sales threshold into exact, phrase or broad ad groups per SKU, and negates them in the source campaign.
Campaign Creator
Select products, marketplaces, target ACoS and budget; AiHello builds complete Performance Max, brand defense and competitor offense structures in one click.
Budgeting
Caps spend for a period at account, portfolio, campaign or product level and either alerts you or pauses ads when the cap is hit.
How we work
The same discipline, tuned to your category
01
Audit
Catalog, compliance, advertising and inventory reviewed against the specific rules and rhythms of your category, scored across 75 points.
02
Roadmap
A 90-day plan ranked by revenue impact, with the category-specific fixes first and unit economics set per SKU.
03
Execute
Listings, creative and campaigns rebuilt while AutoPilot takes over the nightly bid, budget, harvesting and inventory-aware work.
04
Compound
Weekly reporting and calls every two weeks keep ads, inventory and content aligned to your seasonal calendar.
Why AiHello
Crazy Bros Tees: 22,203 SKUs on AutoPilot
An apparel brand with 22,203 active SKUs in a saturated clothing niche, facing rising ad costs and thin margins. At that scale no human team can touch every variation, so AutoPilot manages the long tail nightly while the specialists protect margin and work the catalog strategy: $2.23M in sales in twelve months, 171,625 units, 16% true ACoS.
- 22,203 SKUs under automated bid and budget management
- Listing optimization and catalog strategy from the specialist team
- Margin protected in a highly saturated niche
What sellers say
Profitable growth and nothing less
AiHello helped me completely take my mind off PPC and grow my business 75% year over year. It's mind boggling.
Adrian WongSeven-figure private label seller
What used to take days of planning and execution now takes minutes with AiHello's campaign creator.
Eric FazioEcommerce manager
AiHello's user-friendly PPC tools led to increased visibility, sales, and effortless campaign management. Highly recommended!
Arjun VermaMarketplace manager
FAQ
Frequently asked questions
What does softline brand management include?
Variation-focused PPC, SEO, A+ content, imagery and photography, brand protection and seasonal inventory planning.
How do you handle a very large catalog?
We audit variation errors and indexing gaps, then work a roadmap prioritised by revenue while AutoPilot keeps the long tail optimised. Crazy Bros Tees runs more than 22,000 SKUs this way.
How do you reduce returns?
By restructuring size guides, fit descriptions and image stacks so the listing sets accurate expectations before the purchase, with flat-lay and ghost-mannequin photography where the catalog needs consistency.
How do you plan for seasonality?
Ads, inventory and content follow a calendar built for apparel, footwear and textile peaks, with budgets pacing up before demand arrives and capped by portfolio so launches never overrun.
Services
What a category engagement draws on
Brands that grow with AiHello
More categories
Keep exploring
Ready to grow on Amazon?
Talk to an AiHello expert about your goals. We will map the fastest route and show you what AutoPilot can automate from night one.