Brand-node change
The brand attribute updated on every ASIN in scope, with resubmissions until it sticks.
Brand name change
4.6 / 5 G2 ratingTrusted by 5000+ sellers
Change your brand name without losing your reviews
Rebrands, trademark disputes and Brand Registry mismatches all end in the same request: the brand attribute on your ASINs has to change. Done wrong it strands inventory and splits reviews. We do it with the documentation Amazon requires.
4.6 / 5 G2 ratingTrusted by 5000+ sellers
Documents needed
What Amazon will ask for
We check the evidence before submitting, because an incomplete first request slows every round after it.
- Real photos of the product and packaging showing the new brand name
- Photos of the UPC or EAN on the packaging
- A website or brand page displaying the product and barcode
- Trademark registration or serial number for the new brand
- GS1 certificate confirming barcode ownership
- Brand Registry access for the new brand where applicable
What's included
The change and everything attached to it
Catalog fixes
Parentage, variations and contributions repaired where the change exposes conflicts.
Brand tools re-linked
Brand Store, A+ content, Brand Story and Sponsored Brands access confirmed under the new brand, and brand defense campaigns rebuilt by Campaign Creator.
Pricing
Priced by ASIN count per marketplace
1 to 10 ASINs
$2,000per marketplace
Documentation review, submissions, catalog fixes and brand tool re-linking.
- Documentation checklist and review
- Submissions and follow-up
- Catalog and parentage fixes
11 to 30 ASINs
$4,000per marketplace
The same process for larger catalogs, batched to minimise disruption.
- Everything in the smaller tier
- Batched submissions
- Variation rebuilds included
Prices are placeholders mirroring the reference structure. Final AiHello pricing is confirmed before work begins.
FAQ
Frequently asked questions
Will I lose my reviews or rank?
Reviews stay with the ASIN, so they are preserved. Parentage sometimes has to be rebuilt, which we handle. Sales history, advertising and inventory are unaffected by a brand attribute change.
How long does it take?
Simple cases with complete documentation finish in about a week. Most take two to four weeks; contested cases can run longer because each Amazon review adds days.
Do you guarantee the change?
Amazon makes the final decision on every case. We never guarantee an outcome; we guarantee a documented, policy-grounded process and persistent follow-up.
Do I need a trademark first?
A registered or pending trademark for the new name makes the change far more likely to be approved. If you do not have one, our trademark registration service can file it first.
What about my ads during the change?
Nothing pauses. Brand defense campaigns are rebuilt on the new name once the change lands, and AutoPilot keeps bidding on the product campaigns throughout.
Why AiHello
Software and experts, not one or the other
Most agencies sell hours. Most tools sell dashboards. AiHello pairs a dedicated specialist with AutoPilot, the automation engine that makes thousands of bid, budget and keyword decisions every night, so the humans on your account spend their time on strategy instead of spreadsheets. Across our managed accounts that model has lifted sales by about 20% while bringing ACoS down by about 30% over time.
- A named specialist who knows your catalog, margins and goals, with a call every two weeks
- AutoPilot handles bids, budgets, keywords, negatives and inventory-aware pausing 24/7
- A visual change log shows every adjustment with a timestamp and a reason
- Month to month, no long contracts: we earn the renewal with results
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Ready to grow on Amazon?
Talk to an AiHello expert about your goals. We will map the fastest route and show you what AutoPilot can automate from night one.