Product Pulse : Inventory‑Aware Ad Control
Stop paying for clicks that turn into stockouts. Product Pulse monitors your inventory in real time and automatically pauses ads for low‑stock SKUs, then resumes them when stock recovers, so your budget only fuels products you can actually ship.
Add Screenshot : Product Pulse Dashboard
Suggested: overview with status (Active / Paused by Inventory / Resumed) per SKU.
Add Screenshot : Settings
Suggested: global and per‑product thresholds, resume rules, and notification toggles.
What it does
- Auto‑pause on low inventory: When a SKU dips below your set threshold, Product Pulse pauses its ad campaigns/ad groups so you don’t waste spend or create customer frustration.
- Auto‑resume on recovery: When inventory climbs back above your resume threshold, ads automatically restart, no manual babysitting.
- SKU‑level precision: Apply rules globally or override per product/ASIN to match real‑world constraints (lead times, velocity, seasonality).
- Safe‑guarded ramp: Optional warm‑up (reduced bids/budgets) for X days after resume to avoid sudden spend spikes while sales velocity normalizes.
- Alerts: Email/Slack alerts when a pause/resume event is triggered (optional), with links to jump straight to the SKU.
Zero wasted spendPause when stock is tight. Protect margin.
Hands‑off controlSet thresholds once; Autopilot handles the rest.
Sales continuityResume automatically when inventory is back.
How it works
- Connect inventory : Sync your Amazon inventory (and optional external WMS/ERP feed if you use one).
- Set thresholds : Choose the Pause Below level and the Resume Above level. You can use units on hand, days of cover, or percent of max.
- Choose scope : Apply globally to all SKUs, to a subset (brand/collection), or override at the product level.
- Pick resume behavior Immediate full resume or a warm‑up with controlled bids/budgets for N days.
- Save & watch Product Pulse evaluates inventory on a rolling basis and toggles ad delivery automatically.
Add Screenshot : Per‑SKU Overrides
Show customizing thresholds for a fast‑moving SKU vs. a long‑tail SKU.
Add Screenshot : Event Log / Alerts
Show a timeline of pause/resume events with reasons and links.
Settings you control
- Pause threshold: When inventory ≤ this value, ads pause. Example: ≤ 20 units or ≤ 5 days of cover.
- Resume threshold: When inventory ≥ this value, ads resume. Example: ≥ 40 units or ≥ 10 days of cover.
- Warm‑up period (optional): Resume at reduced bids/budgets (e.g., 70%) for N days.
- Scope & mapping: Which campaigns/ad groups are controlled for each SKU, including Brands/Display where applicable.
- Notifications: Email/Slack on pause/resume with SKU, reason, and quick links.
Why two thresholds?
Using a lower Pause Below and a higher Resume Above creates a buffer (hysteresis) that prevents ads from flapping on/off when inventory hovers near a single point. It keeps performance stable and predictable.
Real‑world examples
- Fast seller near stockout: Pause at ≤ 25 units; resume at ≥ 60 units with a 3‑day warm‑up to rebuild learnings safely.
- Seasonal SKU: Aggressive pause (≤ 10 units) to preserve stock for peak; resume at ≥ 100 units once replenishment lands.
- Long lead time: Use days of cover: pause at ≤ 7 days; resume at ≥ 21 days to match your supplier SLA.
Edge cases & safeguards
- Backorders pre‑announced? Option to keep branded defense on while pausing prospecting to avoid losing share.
- Bundles/kits: Pause resumes only when all components meet thresholds (or use override).
- Partial channel sync: If some SKUs lack inventory data, Product Pulse leaves their ads untouched and flags them for review.
- Manual override: Force‑resume or force‑pause any SKU at any time; rules will respect manual locks.
Add Screenshot : Manual Override
Show force‑pause/force‑resume controls with lock indicators.
Add Screenshot : Resume Warm‑Up
Show bid/budget tapering during the warm‑up window.
FAQ
- How often does it check inventory? On a rolling basis; near‑threshold SKUs are checked more frequently to react quickly.
- What if my inventory feed lags? You can add a safety buffer (e.g., +10%) to thresholds to account for delays.
- Does it work with multi‑marketplaces? Yes,apply separate thresholds per marketplace if velocity differs.
Bottom line: Product Pulse keeps spend aligned with what’s actually on your shelves, pausing when stock is tight and resuming the moment you’re ready to sell again.
Tip: Replace the placeholder frames with screenshots (IMG tags). Keep images ~1200px wide for crispness.